Thru Glass Touch Screen – Interactive
is in and a must in this age of social media and mobile connectivity that we
live in, consumers are asking for more from retailers as they are venturing
into the marketplace less and less due to the shifting sands of technology and
the seemingly overwhelming lack of attention to their needs and communication
preferences. In order to maintain your customer base and gain yourself some new
clients which could be your competitions you are going to need to be open to
changing with the times and look at things from your clients perspective if you
want to continue to reach them effectively and accurately.
When
clients come to us asking where it is we see the market going and how can they
stay on the forefront of the digital signage and display industry without
getting caught up in the fad’s and here today gone tomorrow technologies we
always ask one question – do you really want to reach people how they want to
be communicated to? The answer is always a quizzical yes! Once we have their
permission to blast them with the brutal truth we present the interactive
option to them and ask them if they are open to putting their clients in
control of their own marketing and letting them determine what they want to see
and how they want to see it.
Our society
has been programmed with the Burger King – “have it your way” mentality and if
you don’t give them what they want they are quite confident that there is
someone out there willing to provide them with the experience they are looking
for and will move on just that quick. Going interactive with your in-store
marketing efforts will put you right in the center of their world and
communication styles, also providing them the opportunity to interact and tell friends
and their social network about your store, products and experience right from
your location.
We are in
the age of permission based marketing where most everyone hates spam and is all
too quick to dump you and your sales pitch if they feel you have overstepped
your bounds; there is no better way to be-friend someone and their friends then
to give them the idea that it was their idea in the first place…..lol
You see as
educated and technically savvy as this generation is they still have the same
common inherent weakness’s and desires to be marketed too as the previous but
they are behind a wall that will need to be pulled down by them and not you.
The best
way that you can do this is put the power into their hands and let them be in
control and make the decisions; let them touch your marketing campaign
literally. It is so very reasonable for you to let your customers interact with
your marketing efforts that it will probably make your head spin and leave you
wondering why you haven’t done this yet.
Most likely
you have a piece of glass in or on your storefront whether you are in a mall,
stand alone brick and mortar or a strip mall you need to take a portion of that
glass and turn it into an interactive revenue generator for you. If you have a
clear surface you have the beginnings of the perfect tool to create a tool for
your customers to educate themselves and actually completely sink their teeth right
into your marketing without you ever asking them to.
Society
today is addicted to touching and interacting so feed the addiction and gain
the clients, apply a couple layers of film to inside of your storefront window,
mount a projector, connect the cables, upload your campaign and let the fun
begin. If you have any doubts to the validity of this go take a look at the
surge of interest in Redbox and all the kiosk deployments that are available
for the general public to interact with unsupervised and you will soon be a
believer.
People want
to feel special and want to know that they are in control yet all the time
wanting the experience too; nothing is FREE so give them what they want and in
turn you can have what you want with a little help from their KRYPTONITE.
To learn
more about this technology and how to use it to grow your business in these
changing times; contact one of our interactive digital displays specialist’s
and together we can determine the appropriate solution for your project, as
always we strive for your satisfaction and look forward to the opportunity to
share our passion with you.